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Chapter 9 — Chapter 9 — Entrepreneurship in Digital Age

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Entrepreneurship and Design Thinking

Source: CS 11, Ch 9, 9.1.1

📘Easy summary

Entrepreneurship is identifying a problem or opportunity and starting a business that solves problems and creates value for people, taking calculated risks; digital tools make it easier to start online businesses. Design Thinking is a human-centered, creative problem-solving approach that focuses on understanding users' needs. Steps: (1) Empathize — understand the people you are designing for by observing and talking to them; (2) Define — clearly define the problem; (3) Ideate — brainstorm all possible solutions; (4) Prototype — build a simple version of the idea; (5) Test — try the prototype with users, get feedback and improve.

⭐Key points

  • Entrepreneurship: solve problems, create value.
  • Design thinking is human-centered.
  • Empathize, Define, Ideate, Prototype, Test.

🔬Diagram

Design ThinkingEmpathizeDefineIdeate (brainstorm)PrototypeTest

🌿Real-life example

Students design a canteen pre-order app after interviewing classmates about long queues.

💡Exam tip

  • Brainstorming happens in Ideate.

✅Quick check

1. Principle of Design Thinking:

2. Technique used in Design Thinking:

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