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Topic Notes · Easy summaries with diagrams
Chapter 8 — Chapter 8 — Digital Entrepreneurship
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📘Easy summary
Advanced digital entrepreneurs solve problems in a structured, step-by-step way: identify the problem, find why it happens, choose the best solution — avoiding guesswork and repetition. Root cause analysis finds the main reason behind a problem (many complaints at an online shop: late delivery? unclear descriptions? poor packaging?) so the fix is lasting. SWOT analysis identifies Strengths (high-quality products), Weaknesses (slow service), Opportunities (new demand) and Threats (new competitors). Adaptability = willingness to change when needed; resilience = recovering quickly after setbacks (e.g., shifting to online sales during lockdown).
⭐Key points
- SWOT: S, W internal; O, T external.
🔬Diagram
🌿Real-life example
Restaurant moves to delivery apps in lockdown.
💡Exam tip
- Root cause example.
✅Quick check
1. SWOT 'T' means:
2. Resilience is:
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